Choose the Right DXP. Avoid a $3M Mistake.

Six enterprise platforms. Two architectural philosophies. One decision that defines your digital trajectory for 5-7 years. We provide the technical depth vendors won't.

The 2026 DXP Landscape in 60 Seconds

Two Architectural Camps

Integrated Suites: AEM, Sitecore, Optimizely — CMS + DAM + Personalization + Analytics in one license. Deep integration, high lock-in, $500K-$3M+/yr.

Composable/Open Core: Liferay, Acquia, Contentful, Sanity — Best-of-breed via APIs. Lower license, higher integration cost, source access (Liferay/Acquia).

The Hidden Cost Driver

License = 20-35% of 3-year TCO. Team cost dominates ($1.35M-$2.25M for 3-5 FTEs). AEM's higher license buys larger talent pool. Liferay's lower license requires scarce Java/OSGi talent.

Headless Maturity Gap

AEM, Sitecore, Optimizely: GA GraphQL, visual editing, preview. Liferay 7.4: GraphQL GA (Feb 2024). Acquia: Mature JSON:API. Contentful/Sanity: API-first but no native preview (bring your own).

Migration Reality

No automated migration between platforms. Content export/import + code rewrite. Budget 6-24 months. Strangler Fig (gradual) reduces risk but runs dual systems 12-18 months.

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